Our Commercial Graph

1. Enter into a low-cost parallel direct and diversified sales & marketing plan without damaging existing traditional systems in place...
2. Witness a progressive, flexible (tailored to Our Business Member's Objectives) and extremely manageable, adjustment of loss-factors into increased sales and profits...
3. Establish a direct sales and marketing platform (as a Member) which will assist in meeting the financial obligations involved in the traditional operational methods in place...
4. Have, in parallel, a coordinated support program that provides (through its Membership Recruiting Program) services (rolled-up into '1'), which are normally provided by costly, individualized, agency efforts. Specifically: advertising, publicity, public relations, graphic creation, graphic production ... marketing research, marketing & sales ... and the like.
5. NOTE: Number '4' is available to our Business Member at an extremely low-cost, and convenient, Membership Fee.
6. In time, experience a 'new profit and gain', which will allow for expansion of traditional modes of doing business; for example: advertising, publicity, and public relations, packages purchased in support of their product or service sales efforts...
7. Experience sales increases, which allow for (combined with traditional sales receipts) increased 'orders' - thus reducing per-item and overall shipping and handling costs...
8. NOTE: Number '7' presents an obvious impact on the success which rolls up-hill from reseller / retailer > distributor > manufacturer > industry...
9. Allows for 'Special Pricing to Our Members' (with increased profits); while also affording the overall reduction of costs / prices to non-members - should the Business Member so desire to do so. Obviously, we are discussing here ... breaking competition sound-barriers!
10. And much more!

Referring to the above Objectives Chart, we would like to fill-in the blanks (A + B + C + etc.) for you.

• There is no problem with identifying the famous red (roller coaster) line of profit or loss after all sales and marketing (and other related factors) costs are taken into consideration. And, we can all agree that playing this 'Game of Buy and Hopefully Sell' is in itself becoming somewhat financially suicidal for the major part of the Business Community, let's just take a brief glimpse at the opposition against 'success' which exists outside of your control: Turn on the TV News ... or read the financial section of your most respected newspaper, or magazine; than, if you have the courage, look at things from your 'Potential Buyer's Point-of-View'. In brief, it all adds-up to a frightening experience ahead ... if you do not take new measures to provide additional assurance to your coming-out alive. Membership in 'The Life Regeneration Project!' can provide you with that assurance! And, it can do so, in a manner which:
• Does not add-on hours of work ...
• Does not add-on present staff or employee demands (other than servicing new sales ... which could provide a future increase in their 'probably over-burdened paychecks' ...
• Does not require add-on square-footage or meters ... if not for the increase in demands; the later dictates that expansion is not only a valid consideration - but also, that the funds are already in your bank account...
• Does not require Agency Costs (as stated in N° 4 above...
• Does not require "rocking the boat" (existing traditional sales and marketing methods) - unless there comes a day, when you realize that there is no 'gain$' in maintaining them. The later, is always your decision to make!
• And "...the beat goes on!" ... in a positive growing manner!
• Let's get down to the ABC's of Our Objectives-for-Your Business Chart...
• We focus on progressively building (regenerating) business at the retailer / reseller's position in the commercial sector. By demonstrating, with the above chart, in what manner we do so; it will be fairly obvious how those before them will mutually benefit. Let's start with the famous (and well known) traditional 'Red Roller Coaster Line' which seemingly bounces down and up (the later if you are amongst the lucky ones), and which determines your year-end profit or loss factors. There are several elements involved; however, we will focus on '1' very important element - the world of Advertising & Publicity (TV, Radio; Newspaper and Magazine Ads... and the like.). Once upon a time ... these were designed with a sincere, and effective, public relations objective. Now, they obviously have abandoned any hopes of establishing the 'Old Fashioned', yet priceless... personal relationship between 'business' and 'client / consumer-shopper'. We believe (and your accountant can confirm) that there are more factors to be taken into consideration with regards to the 'Real Costs' involved in advertising and publicity. It is not correct to balance only the 'ad-space costs' (TV, Radio, Inches on pages, etc.) with sales that may, or may not, be honestly accredited to the 'ad-campaigns / promotions' themselves... in order to justify a new 'Space Contract'. The 'Factors', which truly and realistically determine whether your business 'advertising & publicity' campaigns are yielding a profit (+) or eroding them with (-) losses are:
• The 'advertising / publicity' space (inches and/or columns ... seconds or minutes ... creation - layout & design - printing ... etc.)...
• Number of repetitions (to assure the maximum exposure potential = in order to obtain at least the minimum success in sales)...
• Promotional window displays in support of the ad/publicity campaign...
• Posters...
• Flyers for distribution...
• The famous (normally emphasized as being critical for success) 'DISCOUNT' on the normal retail price (which in fact reduces the cost to the 'consumer / buyer'... however, must also be considered an investment and7or loss on the actual sale - value). What we are saying is: that if 100 items are sold at a $10.00 price reduction = than there exists an additional $1,000.00 that must be considered an integral part of the total 'advertising / publicity campaign' costs. It is comfortable for the advertising and/or business consultant to state a __% being traditionally added into your merchandise / service price / fee to be used as a promotional figure in sales, discounts, and the like. However, with competitive pricing and consumer / buyer's wallets being taken over the coals and burned by fires of inflationary trends (defining them on Wall Street is not necessary) ... normal retail prices are being 'normally' forced to lower (or ...lowest) levels before sales and discounts take effect. So what is the REALITY of today's business? The 'doing' ... or the trying to do? If, in fact, normal prices are to be reduced in order to SELL; than, it is obvious that the so-called traditional ___% for promo-advertising must also be cut down to size. Doing so means that intelligent discount / sales percentages should be displayed at 2% ... 5% ... ___% ? And everyone knows that these 'numbers in %' will not attract anyone! So what happens? The ad-sales rep suggests the highest ___% he (or she) can convince you to yield for there 'space selling success in renewals' ... and you go under rational costs / prices when a 'sale' is finalized. And the 'Game of Buy & Sell' ... becomes a game of chess in which you have just been checkmated. The later, one very good reason why we do not agree with traditional methods of doing business...
• Increased stock/warehousing of merchandise to cover sales ... should there be a successful response to the campaign ... is intelligent (so you do not create anger and frustration for your customers with "Sorry, we are sold-out!" ... causing possible loss of clients / customers). But, what if you don't sell the purchased additional inventory stock? Now, we have a bill to pay for unsold merchandise ... and that is (with regards to the budget a loss of sorts) another factor which should honestly be added into the Costs of Your Campaign.
• Sales Assistance? Part-time? Temps? Full-time? More hours for your regular employees? New wages or over-time - and related taxes? A successful advertising campaign can certainly bite the dust, if customers walk-out due to lack of prompt and efficient service. But what if, you take the necessary precautions by managing additional sales support ... and the campaign is a sales flop? Try telling employees - that they won't be paid due to your last advertising campaign's failure to attract sufficient sales dollars ... over normal business costs before wages. Normal business costs ... which have just taken a 'death-blow' with the added-on cost-factors we are now discussing...
• Miscellaneous cost increases? Telephone... Fax... Postal...
• Missed anything that is specifically involved in your business advertising budget? Tack it on! And, ring the totals up into a $ & cents figure ...
• AND NOW ...  let's be honest with our advertising budget with regards to the TRUTH in + or - success stories! And here is where "Biting the bullet!" comes-in for many of you business owners and managers; because the above totals are directly related to your FIXED OPERATIONAL COSTS. Thus take-out of the PC or bookkeeper's drawer the following:
• Building Purchase Loan Payments or rent receipts...
• Electricity Bills (that normally are forced-up with air conditioning ... so as not to drive the potential spender out the door overheated) ...
• Heating Bills...
• Telephone / Fax Bills...
• Technological Support fees...
• Insurance...
• Security...
• Personnel Costs (pay / benefits / incentives / etc.)...
• Commissions on sales made?
• Standard stock invoices...
• Miscellaneous costs / fees relative to your sector and their operational support...
• Miscellaneous costs - should you be in the 'franchising hot seat'...
• Miscellaneous costs if you are paying for the Mall or Shopping Center's add-ons...
• Other?
• Now, take your yearly (not fair to yourself to calculate individual advertising / publicity campaigns as a 'profit or loss' to your business) Advertising 'Profits' or 'Loss' Totals and deduct your FIXED OPERATIONAL COSTS from the same. And further, if you sincerely desire to be honest with regards to the plus/minus value of traditional advertising and publicity - repeat this operation for a number of past years ... accumulating losses or gains ... and??? Now, ask yourself honestly if you are a WINNER or LOSER in the traditional games of marketing and sales ...
• Life Regeneration System's Strategies focus upon:
• The direct relationship between the number of contacts and the actual number of new Members (your potential loyal customer ... in-store or out) ...
• Characteristics directly related to the end-buyer or customer...
• Intelligent, and valid, confrontation with the traditional method's damaging effects upon the end-buyer / consumer; such as: final costs provoked by these systems; over-saturation of the market... which can be seen for quite some time to have, in fact, led to a sort of harassment in the opinion of the general public. We need only look at door, or fence' decals stating "No Solicitors or Sales!" ...  specialized telephone directories with tens of millions of 'Homes' (how many consumers in the average home) listed specifically with the threat of legal action should someone telephone (or fax) them without authorization ... ever heard of SPAM ... wanted to destroy the next 'doorbell ringer? Streets cluttered with ad-flyers forced-upon the passerby, who cannot find a litter basket which is not over-flowing... and on... and on... and on...
• Dealing with the reality, that traditional operators seem to have gone blind to (intentionally or otherwise) the economics, and the time factors, involved in gaining a potential buyer's attention. Few businesses (at any level of the commercial sector) have the financial resources to invest in an advertising or publicity campaign, that would in fact guaranty (or even offer a sincere possibility) of even covering the abovementioned costs; no less, considerations of a 'worthwhile profit'...
• Confronting the ever-increasing numbers of competitors entering into the marketplace ... with illusions of being the 'Best' (ignoring the experienced) by opening-up with unrealistically low prices...
• Addressing the long-time reality, that no one is bound to buying on their street any longer ... travel to the malls, or out of area competitors is not a problem or braking consideration...
• Critically returning to the establishment of a strong, trusting, and loyal bond between 'Seller and Buyer"!
• And on! We offer a Power Point Presentation (in English or Italian at the moment), which will provide you with the "...and on!". If you desire to have a copy eMailed to you contact Gregg at: Gregg@liferegenerationsystems.com providing your Name / Business Name / Location (only Town / State / Country is necessary) / Telephone and Fax Number/ along with the eMail address you desire to receive the presentation on. All details are strictly for the purpose of assuring for an effective communication's mode between you and Life Regeneration Systems.
• Our A+B+C+_s:
• A = Increasing your Client Base (with your Fellow Members) ... simultaneously increasing their Buying Power (via our in-house: Award Credit-Discount Programs) and a plan which guarantees, that your discounts (special prices to Members) will never walk-out your front (or back door) without a purchase which will demonstrate a profitable co-relation between you and our Consumer Member... and more...
• B = Developing sales via our technological and informatics Member's Services and Management Programs. We desire (always an option for you to refuse should you so desire) to develop a parallel sales generating system which will allow our Members (near or far from you) to purchase your merchandise online through our 'Product & Services Research Catalogs' (opening in our Member's Gateway (strictly Members website) now under construction at: www.membersgateway.com . By doing so, we offer the manufacturer / factory... the Distributor ... and the Retailer / Reseller the very-real potential of benefiting from a parallel sales and marketing operation without increasing their fixed-locations costs and/or space. The later, if not for the purpose of keeping-up with our generated sales and their profits...
• C = Reducing standard operational costs (for example: those related to the aforementioned marketing and sales industry, etc.) in a manner which allows for the difference (saved) to become an effective add-in support to Profit Margins. One consideration is: our sales being added-on to your in-store sales increase 'quantity' in orders; thus, allowing for reduced per-item cost from suppliers and savings in overall shipping and handling considerations. Just one ...
• D ... And on = in the works!

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